Flash Animation is a great way to create interactivity for your clients on your website. The sky is really the limit when it comes to the possibilities of flash. Flash can be something as simple as a moving graphic, or as complex as an interactive component of your website, allowing clients to effectively use, understand or navigate your content.



It is very important to use Flash correctly. First of all, Flash should not be the only content on any given web page because Google and other search engines will not be able to properly categorize that page. The reason for that is flash is recognized in a similar way to images and video content; Google cannot reference the text within flash and thus is unable to properly sort the information, making it very difficult for potential website visitors to find it. The second mistake that is often made with Flash is large file size. If content is not properly condensed before being added to flash, the files can become very large very quickly, creating longer wait times for many users, especially those with slower internet speeds.



Without a full understanding of Flash, its benefits and limitations, some people simply chose to avoid flash altogether. The truth is, if flash is used the right way, it can be very beneficial to your users and to the performance of your website. The key is to ensure that any given flash file is accompanied by other content. On this page for instance, the content above the menu bar is flash, however the content you are reading right now is part of the php driven database. In this case, the Flash file effectively accompanies the rest of the content by creating a visual aid for people who prefer not to read the rest of the content on the page. In addition, the actual text is in a format that is easily recognizable by search engines, thus allowing the page to be properly categorized.

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