Keeping up With Google's Search Algorithm
Google takes over 200 factors into account when ranking your website. What's more, the factors are constantly changing. The good news: many of the larger factors don't change much and the ones that do are constantly being monitored by our SEO experts - keeping our clients ahead of the competition every step of the way.
SEO Success Stories
Fancy Doors
We've had the pleasure of working with Monty and the whole team at Fancy Doors for almost 14 years! Through our unique SEO process, we're proud to have kept them in first place on Google for the keyword 'Edmonton Doors,' for the majority of that time.
427% Increase in traffic
Brown Law Group
After years of helping Brown Law Group with SEO, we now have the law firm ranked in first place for most of the 'highest search volume' keywords related to their business, including 'Edmonton Divorce Lawyers,' and 'Edmonton Family Lawyers.'
634% Increase in traffic
Greenfox Windows
GreenFox Windows Started working with us over 10 years ago, before they had a website. Through SEO, we've propelled them to top 4 positions for many keywords including 'Edmonton Windows.' and 'Calgary Windows.'
1387% Increase in traffic
Align Orthodontics
Only 6 weeks after starting Search Engine Optimization for the new Align Orthodontics website, we were able to propel the website from the third page of Google to page #1 for keywords like 'Edmonton Braces,' and 'Edmonton Orthodontics.'
148% Increase in traffic
Eurolux Kitchens
We provided SEO services to Eurolux Kitchens for only 6 months. After that, they switched to hosting services. Many of the rankings that we helped Eurolux achieve during SEO are still in place today, such as the 1st. place rank for 'Edmonton Kitchens.'
189% Increase in traffic
Sentag Trailer
Through SEO we were able to help Sentag Trailer improve their Google rankings from page #5 to page #1 for a variety of keywords, including; 'Edmonton Mobile Offices,' as well as 'Office Trailers,' when searched from within Alberta.
127% Increase in traffic
Monthly SEO Guarantee
When you build your new website through the Web³ Frameworkⱽ³ and subscribe to our monthly SEO services, we guarantee we'll show you a visible increase in rankings over the first four months. We're so confident in our service, we will refund up to four months of service if we are unsuccessful in demonstrating an improvement. This offer is only valid if your website hasn't already been optimized for SEO in the past. Contact us for full details!
SEO Reporting
Our goal is to maximize your organic traffic by improving your rankings for the keywords that matter. Our SEO reports cover the keywords we're targeting, their search volume, how much their rank has changed and everything we're doing to impact your rankings. Our proprietary SEO software, RankWizard helps you understand our process by creating intuitive reports that are easy to follow.
Components of Edmonton SEO
Competitive Analysis
To outperform your competitors, you must first understand why they're outranking your website. Our SEO software can analyze everything from your competitors' targeted keywords to their inbound-link profile and everything in between. This information can help provide insight into keywords that may be useful for your business, as well as Edmonton SEO strategies that will provide a competitive advantage.
Keyword Research
Selecting the right keywords to target involves a combination of search volume research, competitive analysis, and business know-how. We can help you identify opportunities to rank well for keywords that will drive targeted traffic to your website. Keyword research can also help your company make decisions about website content, gain insights about regional search volume, and collect valuable information about competitors.
Server Configuration
One of the main reasons we built the Web³ frameworkⱽ³ was to improve server-side SEO factors. By all measures, we've succeeded. Our server configuration utilizes a proprietary install process to ensure that every new install of WordPress is configured to our recommended settings. We've been able to improve the loading speed of our Wordpress installs to as fast as 500-900 milliseconds. A dedicated IP, SSD server, and encryption (https) are all included in every new website we build.
Content Optimization
Content is one of the biggest factors in the Google ranking algorithm. We can help you get all the right content into your website without making it read like a novel. Not only do our writers specialize in building content for Edmonton SEO, but we've also customized our Framework to accommodate additional SEO-rich content without adding paragraphs to the page!
Link Building
Link signals and citations are two of the largest factors in Google's ranking algorithm. Building the right inbound links can help your website rank on page #1, even in a competitive market. We have years of experience identifying and securing quality inbound links for our clients' websites. More importantly, our process has been proven to work. Our Edmonton SEO program has propelled many of our clients to first position on Google for some very competitive keywords!
Questions About Edmonton SEO Service
Am I better off hiring an SEO Expert or an SEO Agency?
It really comes down to your long term goals as a brand. A lot of people call themselves an ‘SEO Expert’ these days so we recommend exercising caution and doing your homework. Your provider should have a long list of brands and websites ranking very close to first place for competitive keywords with high monthly search volume. When comparing a qualified SEO Expert to an Agency, the comparison is more even, however most SEO Experts are not also designers or developers and they may not have a marketing background. For an SEO campaign to be successful – especially in the long run programming & performance optimization as well as creative design and marketing know-how are key pieces in today’s SEO landscape. Without that, you may end up with a website that has a lot of text and looks a little too obviously like someone stuffed it with keywords.
We have seen first-hand that when you carefully combine marketing & design elements with SEO know-how, professional writing and programming geared to SEO, your website will perform on page one for longer and your conversion rates will also be higher. In some cases, we have seen our clients perform in first place on Google years after SEO services have been paused. When factoring in that many SEO Experts actually charge a much higher hourly rate than Agencies like Web3, we believe the answer is clear: for a growing business, when comparing an qualified SEO Expert to an SEO Agency with a great track record, you will more often than not get a better value hiring an SEO Agency.
What is internal search engine optimization?
Internal SEO refers to the process of optimizing the content and structure of your website (more specifically, specific landing pages within your website). There are many internal elements that factor in when optimizing your website; they include the following:
- The loading speed of your website
- The responsive structure of your website (how it resizes on smartphones and tablets and how the sizing compares to Google’s size guidelines)
- The content of your website (there are many on-page elements that factor in; these elements include your page title, H1 tag, URL, H2, H3 H4, meta description, alt tags, and several others)
- The design & marketing behind your website (although the design of your website doesn’t directly impact SEO, it does impact how users interact with your website, which, in turn, impacts your rankings)
What is external search engine optimization?
External SEO refers to the process of developing the external factors that impact your rankings on search engines like Google. The biggest external factor is citations/inbound links to your website (not like from your website to other websites, but rather, links from other websites to your website). Higher quality links have a bigger impact on your rankings (Google generally likes links that are relevant to your website, as well as links that are high authority and local).
How much does SEO in Edmonton cost?
As a rule of thumb, monthly SEO plans range from $800/month all the way up to $3500+/month. The cost of monthly SEO is directly related to the keywords your website is targeting (how competitive the keywords are and the number of keywords and regions your website is targeting). If your website (and content) is built/written properly (for example websites built on the Web3 Framework) monthly SEO will generally take less time to deliver first-page results. Although some providers charge less, we strongly recommend looking at an SEO provider’s track record, reviews, and overall specialties before making your decision.
How long does it take to get to page one with SEO?
We usually recommend committing to monthly SEO for a minimum of 6 months. However, in most cases, significant results are accomplished in the first 3-4 months. If the internal content is written and optimized by us, page-one results can be accomplished much faster.
It is also important to remember that the history of your website plays a role. If you’ve been ranked on page #2 or page #3 for the last year or two and you’ve had your website active for the last three years, you will generally have quicker results than an SEO campaign performed on a website built on a brand-new domain. You can see some of our clients’ results for Edmonton SEO here!
